The CoreBrand creation process begins with a platform that defines your company’s brand parameters, brand attributes, unique competitive position while considering the brand environment. Once the platform is established, we can define the essence of the brand – the brand promise. The CoreBrand is revealed through an analysis of the brand drivers, or brand claims. Developing the brand claims requires a process of strategy, creativity and analysis applied to the factors that define the brand platform. The driving elements of the brand must stem from what is important and relevant. This analysis unveils what we must claim in order for our brand to have a backbone.
The CoreBrand is developed collaboratively in a structured process. This enables both internal collaboration and collaboration with VisiTech PR for an ideal outcome.