Brand delivery brings the brand to life. It is the foundation for all company communications, marketing, PR and business interactions. To build a brand, it needs to spread beyond marketing departments and into every corner of a company so that it can infiltrate the minds of the market. The elements of brand expression include:
- CoreBrand Tagline – A tagline with depth of meaning
- CoreBrand Story Lines – A communications framework and standards to create belief around the CoreBrand
- CoreBrand Campaigns – Brand driver driven campaign concepts that support the adoption of the CoreBrand
- CoreBrand Manifesto – An external market focused manifesto that brings life to the CoreBrand
- CoreBrand Experience Framework – Ideas on operational guidelines to bring the brand to life within the company
The CoreBrand delivery creates a usable framework for the usage of the brand.