VisiTech PR’s approach to communications planning, the CoreStory method, is a game changer. We facilitate a collaborative and creative process that brings your company’s story to life. Concept-based discussions keep those involved focused on the end result – a high-impact and differentiating story that builds a strong brand.
Steve Jobs brilliantly defined the challenge….“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
The CoreStory method is designed to deliver stories that are aligned with business strategy. We know that messages that are backed and believed in by key executives and spokespeople are the ones that they use. When messages are followed by spokespeople, media stories are reported accurately.
CoreStory lines are developed to cover the stories that are important to your company’s position, including the differentiating brand story, the category story and product stories. In addition, the CoreStory method becomes the framework to keep the story fresh as thought leadership trend topics and news items continuously emerge.
The resulting CoreStory map has multiple elements and entry points for easy use by a spokesperson. It makes it clear how to keep stories crisp, accurate and to the strategic point.