Our Knowledge-Fueled PR approach and process captures intelligence. As specialists, we achieve economies of scale interacting with our industry contacts on behalf of clients. We have developed a best-practices approach across the full spectrum of PR programs. We have the process down to a science – so we can truly deliver on the art.
Our proprietary knowledge database is unparalleled for its rich intelligence regarding media contacts and publications including section opportunities, reporter preferences and beat and assignment details. We dive deep into each industry we target including pinpointing influencers and bloggers. Detailed and medium-appropriate data surrounding analysts, awards, speaking engagements and organizations is in a central repository so we can capitalize on agency-wide intelligence and experience.
Beyond our mediums database, we capture client intelligence in a centralized repository so client knowledge regarding their industry, business, technology, competitors and products is organized in a fashion useful in our day-to-day execution. On the account management side of our business, client communications and preferences are also captured to make sure our clients see consistency in the long-term relationships we value with our clients.