As Vice President at VisiTech, Westerkamp brings nearly two decades of strategic branding, content development, PR, social media, marketing and SEO/SEM expertise to the B2B tech world. She has worked with a number of high-profile companies including Samsung, Fraunhofer, Polycom, NAMCO, Sprint, Black Box, NAGRA, The Cable Center, Tellabs, Aurora Networks (now ARRIS), Edgeware, The Association of Optical LAN, Cortado, CIBER, MessageGate, Xceive, Mosaik Solutions and Net Insight – just to name a few. Her areas of expertise span a wide variety of industries including all segments with the media and entertainment ecosystem (e.g. production, cable, telecom, wireless, broadcast, OTT), the IT enterprise and SMB space, networking, hardware components and embedded technologies, the channel, as well as associated vertical markets such as education, government, healthcare, hospitality, finance energy, marketing, retail and manufacturing. Her specialty is taking the complexity of large amounts of data and moving pieces and organizing it all into a well-oiled machine that drives results.
• Bachelor of Science in Business Administration, with an emphasis in Marketing and Management from University of Colorado, Boulder
• Named Top Tech Communicator by PRSourceCode, an honor for individual achievement given (without submission) by the tech journalist community
• Led award-winning PR programs that receive prestigious industry accolades, including:
o PRSA Bronze Anvil Awards
o The Holmes Report’s SABRE Awards
o PRSA Colorado Gold Pick Awards