Net Insight, the leading provider of live, interactive and on-demand media transport, today announces its solution partnership with Accedo, a global market leader in TV application solutions to enhance the viewing experience in today’s mobile apps when watching live and linear OTT content. The partnership will also reduce time-to-market, when launching new services, for operators and content owners, looking to make use of Net Insight’s new true Live OTT solution – Sye – which uniquely synchronizes all TV viewing across multiple screens.
Net Insight and Accedo are working together on a large customer application project, integrating the software development kit (SDK) of Net Insight’s Sye solution into the Accedo development framework will enable bespoke user experiences. Furthermore, the integration means content owners can take advantage of the potential in truly live and synced OTT experiences. This includes features such as a smooth, instant and seamless channel swap-by-swiping, real time social interaction, which includes group chats and group invites as well as harmonized casting from app to set top box (STB).
“Net Insight’s innovative solution for Live OTT fills a huge gap in the market,” said Fredrik Andersson, SVP Business Development at Accedo. “Together we are enabling a totally new viewing experience when watching live and linear content in a truly interactive and social television environment.”
“Accedo’s strong expertise and know-how in consumer behavior and app development has helped bring forward the new unique possibilities in end user experience,” said Per Lindgren, senior vice president Live OTT at Net Insight. “This solution partnership will help both operators and content owners to monetize premium content in an unprecedented and highly profitable way by offering an engaging and enhanced viewing experience that OTT solutions have not been able to provide until now.”