Survey highlights the top three SMB sales technology insights to foster customer relationships and achieve goals
SEATTLE – January 14, 2016 – PipelineDeals, the leading provider of business relationship software for small-to-medium-sized businesses, today announces its sales technology checklist of the top three considerations a SMB must address to quickly build relationships and grow business in 2016. Based on the results of its 2016 Small Business Sales Outlook Survey of industry experts from salespeople to business owners, PipelineDeals unveils three important findings that will drive SMB sales and business success in 2016.
1) The Right Sales Technology = Significant Business Value
The right sales technology delivers ROI that meets your goals. Almost three-quarters of responding companies expect to grow revenue by at least 15 percent this year, with 26 percent planning 50 percent growth or more. To make these aggressive goals a reality, SMBs are committed to increasing investments in sales people and technology in 2016 (43 percent). More than 65 percent of companies see a moderate to very high revenue impact from investments in sales technology, further justifying the need for technology that drives business relationships forward. The areas most impacted by sales technology are:
- Increasing active selling time (44 percent)
- Actual-to-plan performance (42 percent)
- Increasing number of opportunities (35 percent)
2) Solutions that Start, Build and Grow Business Opportunities
With so many moving parts, the key driver to start, build and grow business opportunities in 2016 is sales technology. Quality leads and closeable opportunities are cited as the greatest sales challenges for 2016 at 28 percent and 26 percent respectively. These numbers tie closely with findings that sales performance, management and reporting is the number one priority for SMBs (78 percent) this coming year. Improving sales management and reporting (52 percent) is second on respondents’ priority list. The right sales technology can address all these challenges and expectation in a cost-effective way.
3) Easy-to-Implement, Easy-to-Use Comprehensive Sales Technology is a Must
Sales training came in as the lowest priority for SMBs, with less than 30 percent of companies citing this as a key focus for 2016. With low investment in training, sales technology that delivers everything needed to easily set-up, integrate and drive, manage and report on opportunities is more important than ever before. A hassle-free environment allows companies to focus on what they do best – build their business.
PipelineDeals’ sales technology addresses all needs and expectations collected from the annual survey. The company’s cloud-based sales and account management software delivers everything SMBs need to start, develop, and grow their business relationships. This includes easy integration, building and optimizing the sales pipeline, delivering real-time reporting and insights, and knowing the next best action to take throughout the entire sales process all through one intuitive solution.
“With the right sales technology, SMBs can be just as or even more successful than massive sales teams from large enterprises,” said JP Werlin, CEO of PipelineDeals. “PipelineDeals makes this possible. Our software enables SMBs to streamline their sales process to successfully start and nurture customer relationships and, as a result, close more deals, faster.”
Download the full survey results and infographic here: https://www.pipelinedeals.com/survey_2016_demo
Founded in 2006, PipelineDeals (www.pipelinedeals.com) provides small to medium-sized businesses with the only sales and account management platform to deliver certainty in every action to start, develop and grow customer relationships. With a focus on service, PipelineDeals seeks to change the way businesses manage their sales pipeline and grow revenue. PipelineDeals boasts more than 4,000 customers in more than 60 countries, was recently named an Inc. 5000 fastest growing company, awarded a top customer satisfaction award by G2 Crowd and named one of Washington’s Best Places to Work by the Puget Sound Business Journal.