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High-Impact

Services

Conceptual Branding & Communications Strategy

  • Unique Competitive Positioning (UCP) proprietary methodology
  • Executive team facilitation for communications alignment
  • Messaging and story line development
  • Communications audits and surveys
  • Brand platform and concept documentation
  • Brand-based creative campaign design

Content Development

  • Industry-specialized content development for meaningful content with depth of knowledge and industry relevance
  • Primary content pieces optimized for content extension for multiple uses
  • Complete content capabilities including:
    • Blogs
    • Press releases
    • Contributed/bylined articles
    • Social media posts
    • Case studies
    • White papers
    • Marketing copy
    • Web site copy

SEO/SEM

  • Site audits
  • Key word optimization
  • Site analysis and optimization
  • Competitor SEO analysis
  • Influencer backlink and link building strategy
  • SEO-optimized marketing and PR campaign content
  • SEO-optimized PR and social media integration
  • Unique quantified measurement of PR contributions to SEO
  • Google Adwords paid campaign strategy and management

Public Relations

  • Strategic PR campaign planning and management
  • Media relations
  • Analyst relations
  • Thought leadership and expertise positioning
  • Awareness and education campaigns
  • Press release distribution
  • Product launches
  • Industry awards
  • Speaking placements
  • Spokesperson training
  • Influencer engagement

Marketing Services & Digital Transformation

  • Digital transformations to integrate teams and streamline operations
  • Campaign-based marketing integrated with PR, social media and SEO
  • Marketing automation management
  • Marketing materials development
  • Sales and business development support
  • Sponsorship strategy
  • Trade show promotions
  • Multimedia strategy and development including
    • Video
    • Podcasts
    • Infographics

Social Media

  • Campaign-based social media integrated with marketing and PR
  • Influencer identification
  • Influencer engagement
  • Corporate blog management
  • Guest blogging programs
  • Executive social media ghost management
  • Automation systems
  • Team ambassador programs
  • Team social media training
  • Monitoring and comments management
  • Social platform expertise-based optimization
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