The Continued Rise of the Streaming Media Device
Survey your friends and colleagues about their media viewing habits and you will likely find that they rely on video on demand and streaming media services for entertainment. To support this notion, Parks Associates recently announced that 26% of U.S. broadband households own a streaming media device and 34% own smart TVs.
As more streaming media service providers are adding 4K or free and premium services, we can expect to see the rate of adoption grow. The NPD Group expects 40% of U.S. homes to have a streaming media player by 2017.
That got us thinking – which streaming media devices were most popular in our homes in 2014? Here’s what we found:
- Roku sold more than 10 million units in 2014, owning 29% of sales in the market
- Google sold 10 million Chromecast dongles, owning 20% of sales in the market
- While Apple sold 25 million Apple TVs since its launch in 2010, it holds 17% of sales market share
How do you watch TV and movies? Let us know in our comments below or on Twitter.