An Award Winning Team for Award Worthy Clients

VisiTech PR prides itself in serving clients that challenge the industry’s status quo and drive innovation. To help win our clients the coverage, recognition, positions as thought leaders and awards they deserve, we need a team that shares their passion and drive. This month, one of VisiTech PR’s team members demonstrated this by bringing home an Emmy.

Account executive Sergio Ornelas was part of a team that received a Heartland EMMY for Spanish speaking newscast, “Met Media,” broadcasted by MSU Denver.

Ornelas’s award win adds to our list of recent achievements. Learn more about VisiTech’s commitment success for our agency and clients here.

Increased Energy Efficiency is needed as Broadband Power Supply Market Grows

Camping for Techies: Apps for the Great Outdoors

There’s still time left in the summer for a camping trip. While camping should be the perfect time to unplug, we at VisiTech PR know that a true techie wouldn’t head into the great outdoors without a mobile device and a few apps to help make the most of their experience.

The folks at Inspired Camping have compiled a list of handy camping apps for Android and Apple. Check out a few of our favorites:

  • Knot Behind: Learn the art of tying knots for any activity or need, such as climbing or fishing.
  • First Aid: Should a medical emergency arise, you will be prepared!
  • MyNature Animal Tracks: Figure out if the animal that made the tracks you’re following is really something you want to find.

These are just a few of more than 20 apps compiled by Inspired Camping. Any new apps or additional apps you think are a “must have” for the campsite?

Are You a Brand Consultant’s Puppet or a Magical Thinker?

I am going to make a bold statement. Brand consultants should not be hired to create a brand for you. Why? Because it’s impossible for them to create your brand for you. Those that say they can are just making you the puppet in their brand development play.

I’m not saying brand consultants cannot be extremely valuable. I’m saying that brand consultants should be hired to help you create your brand, not create it for you. You and your collaborative executive team are the creators of your brand. If a brand consultant knows more than you about your company, your industry, and your customers and prospects, you are in big trouble. No new brand is going to help.

When you are stuck, like many are, in the brand creation process, just know that the answer is within you. You just need help finding it.

A good consultant helps you think. They skillfully guide your brand creation process for the ultimate brand result.

Brand consultants come from many different backgrounds and perspectives with two main options.

  • Visual – These consultants have a background in advertising, graphic design or web development. For the visual brand to be a true reflection of the company’s depth, the visual brand consultant should be brought in after the conceptual brand is in place.
  • Conceptual – These consultants come from communications consulting, social media content, marketing content or a writing background perspective. A conceptual brand requires a consultant with the depth of domain and communications content experience. This background is your best bet at developing a properly differentiated brand and avoiding common brand creation mistakes.

For the purposes of this discussion, I am talking about developing a conceptual brand, not a visual expression of the brand. In this case, your brand consultant needs to bring the following methods, skills and talents to the table:

  • Structured methodology to organize and redirect misguided detours.
  • Strategic perspective to layout alternate ways to proceed on the fly with the ability to see relevant patterns and issues.
  • Thought provoking insights to bring new ideas and creative energy when the team is stuck.
  • The experience and confidence to challenge the team and help highlight the blind spots.
  • Real time ideation to collaboratively craft and refine the team’s thinking based on big picture analysis that finds connections, or missing links, between seemingly disparate data points.
  • The ability to transcend time, seeing both the here and how and the future of the business, so that the brand has a clear direction and path to greatness.

When a brand consultant brings this to the table and the company team is engaged and knowledgeable, this is how brand magic happens. Who helps you think magically?

Edgeware Tech Leads Cloud DVR Adoption

How the European channel can tap into the cloud opportunity

The rapid adoption of Microsoft Office 365 by companies across Europe is a major business growth opportunity for the European channel. However, the channel hasn’t been able to tap into this potential. This is because enabling the cloud can be a major headache. Many partners lack and do not have access to the solutions they need to successfully onboard, sell and service the cloud.

BitTitan and Tech Data Europe joined forces to overcome this.

Through their partnership, BitTitan and Tech Data provide quick and easy access to all of the tools the channel needs to increase revenues and business opportunities from cloud deployments. This includes BitTitan’s cloud-based, automated solutions for migrating and onboarding to O365, which will enable European partners to reduce time to implementation and deliver excellent user experience on behalf of customers.

To learn more about how BitTitan and Tech Data are driving O365 and cloud adoption in Europe, check out the full announcement here.

Ensuring Quality in IP video delivery Systems

Hidden Enterprise Mobility Treasures of iOS 9

Most of the buzz around iOS 9 is on split screens, a smarter Siri and longer battery life. But what does iOS 9 hold for the enterprise? Much more than what Apple has let on……..

A number of new functions in iOS 9 were designed specifically to increase productivity and security on behalf of enterprises and business users. Some of these features will be ready for immediate use, others, coupled with tools from third-party EMM vendors, open the door to new possibilities. These include:

  • Per-App VPN for Apple-VPN clients
  • Extending the native business container
  • Improvement of native app management
  • Enhanced support for enterprise app stores

Want to learn more about the hidden enterprise features of iOS 9? Check out this webinar.