Net Insight Enables SIS LIVE to Deliver Live Coverage of Rugby

Stockholm, Sweden – Net Insight, the provider of live, interactive and on-demand media transport, today announces its selection by SIS LIVE, one of the UK’s leading broadcast connectivity experts, to ensure audiences can experience the highest-quality live coverage of sports events in the UK. With Net Insight, SIS LIVE can guarantee efficient and reliable live content with the unrivalled Quality of Experience (QoE) expected by consumers around the globe.

Live production of high profile sporting events, such as rugby, is resource intensive. Additionally, traditional OB production limits the amount of live content that can be effectively delivered to audiences. Net Insight’s remote production solutions remove workflow bottlenecks caused by these challenges, enabling SIS LIVE to deliver more of the premium live and niche content audiences demand.

“In working with Net Insight for past live sporting events, we knew they were the obvious choice to deliver the unrivaled quality we wanted to deliver,” said David Meynell, Managing Director at SIS LIVE. “In a rapidly changing media environment where the ‘consumer is king,’ audiences can now rest easy, knowing they can enjoy reliable and uninterrupted coverage of their favorite sporting event as the action unfolds.”

“We ensure the live and local viewing experiences that earns audience loyalty,” says Fredrik Tumegård, CEO of Net Insight. “Our continued relationship with SIS LIVE is an example of how Net Insight is a true industry partner, enabling our customers to take advantage of new business opportunities and meet future growth demands from premium services.”

SIS LIVE is deploying Net Insight’s media transport solution at UK venues to extend its sporting fibre network to 13 Rugby grounds including Twickenham, the Millennium Stadium, the Olympic Park and Wembley Stadium, in addition to all English Premier League Football grounds.
The Nimbra MSRs combine encoding of standard definition, high definition and 4K content with efficient transport in a small form-factor. The result is dense, high-quality and low-latency JPEG2000 capabilities built for top-notch media transport. This offers SIS LIVE’s customers the optimum mix of protection services ranging from no protection to full hitless 1+1 protection, on a per service basis. SIS LIVE can now provide seamless return feeds for live interviews and other live content from all event stadia, without fear of latency, for their customers and at their MediaCityUK hub in Salford.

For further information, please contact:
Fredrik Tumegård, CEO of Net Insight, +46 8 685 04 00,


About Net Insight

Net Insight’s vision is to enable a live and interactive media experience for anyone on earth. Net Insight delivers media transport solutions that empower broadcasters, content owners and network service providers to activate their audiences by providing a quality-of-experience worth paying for, live and local content that’s part of their world and interactive experiences they want to be part of.

The company’s solutions enable live, interactive and on-demand media transport, with operational simplicity, to let customers focus on delivering the best possible experience to their audiences. Net Insight’s strength lies in enabling lossless video transport at any scale, from live contribution via the Internet, to ultra-high-definition distribution in managed media networks spanning the globe.

In excess of 200 world-class customers run mission critical media services using Net Insight solutions, covering more than 60 countries worldwide. Net Insight is quoted on the NASDAQ OMX, Stockholm.

For more information, please visit


SIS LIVE is a leading broadcast connectivity supplier, offering a wide ranging portfolio of products and services. The company operates a comprehensive fibre and satellite network that includes global distribution, streaming services and IP provision and venue connectivity at over 100 different locations.

SIS LIVE is the UK’s largest live content distributor, broadcasting over 200 hours of live transmissions worldwide every day supporting multiple contracted and occasional use events. This critical live content is managed, monitored and distributed via SIS LIVE’s extensive fibre and satellite network, MediaCityUK and Milton Keynes based teleports and dual network operations centres.

Connecting the grounds: how SIS LIVE will coordinate Rugby World Cup signals

SIS LIVE also designs and manufactures an innovative, market-leading range of satellite products.

For more information, please contact:

Donna Palumbo, Marketing Manager,, Tel: +44 (0)1908 865554




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Super Mobility 2015: A Survival Guide

Whether you are a first timer or experienced attendee, navigating Super Mobility Week can be overwhelming. However, with proper planning the largest and most influential event for the mobile ecosystem can be one of the most productive shows of the year. Drawing more than 35,000 attendees, over 1,100 exhibitors and bringing more than 300 speakers on keynotes and technical sessions, this year boasts an exciting line up of opportunity.

To help you have a successful Super Mobility 2015 experience, VisiTech PR recommends the following survival techniques.

  • Get organized: The show floor will host over 200 new first-time exhibitors displaying their latest and newest technologies. Companies are distributed into market-specific zones, such as networked society, mobile CE/Retail Zone and Business IT.
  • Get connected: For a mobile-focused event, a show app can be your best friend to locate booths, search for conference schedule or even build a personalized planner.
  • Network with peers: There is no place better in the U.S. to connect with industry colleagues or expand your professional circle.

Are you attending Super Mobility? We’ll be there. To meet our team at the show, contact us here.

Net Insight Aids Denmark’s TV 2’s Live Sports Coverage

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The Truth of Communicating with Techies, Wrapped in Dilbert Smiles

Tech marketers know that insightful content is as important as silicon. The challenge is… content does not grow on binary trees. You work to get a brain dump, even a small cookie of information, and all you find is a 404. So what does a tech marketer do when they are completely cached out on driving content? The knowledge owner (aka the “techie”) needs data mining.

Working in tech PR and marketing for more than 20 years, I have learned a few things about working with tech talent. Like Oprah, with about 3 billion less dollars, I also know some things for sure. One being that there is wisdom in the saying, “A joke is a truth wrapped in a smile.” And, when it comes to wisdom regarding communicating with techies, Dilbert is the Dali Lama. Here is the support manual. Enjoy.

Know your audience

Truth: Tech folks veer towards the introverted and quiet side. In many cases, the ability to clearly communicate in layman’s terms conflicts with the genius techies inherently bring to the table.

Tip: Recognize that a group discussion can be difficult for people who are introverted. Schedule one-on-one meetings to help a techie feel more comfortable sharing information. You can also share an agenda or questions prior to the meeting to help the interviewee process information internally before the meeting begins.


DILBERT © 2011 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Set the stage for respect

Truth: There are some techies that don’t recognize, or appreciate, different types of talents and intelligence. This can lead to a condescending attitude towards those that lack deep technical knowledge, even though your communication, organization and strategic skills might be superior.

Tip: Do your homework. Know the tech basics and bring intelligent questions to the table. Don’t make the techie educate you on elementary concepts. Maximize your time by asking the right questions to collect value-add information during your meeting.


DILBERT © 1993 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Sell the concept – The need to take credit

Truth: Many techies don’t see value in marketing. They think customers will simply happen upon their technology once developed. While it is certainly possible to find examples of “build it and they will come” success stories, if you look behind the scenes, there was most likely some sort of marketing driver.

Tip: Ask questions that help the techie realize the value in marketing to get credit where credit is due. What do they feel their company is not getting credit for? What are they most proud to have developed? What was the most difficult technical challenge that they were able to overcome?


DILBERT © 1996 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Invite explanation of jargon

Truth: Your techie lives in a technical world and interacts with technical people all day long. They can sometimes have a difficult time differentiating the knowledge and vocabulary of the non-technical person. What seems like clear, easy to understand language to you might sound condescending in their world.

Tip: When non-techies talk to techies, it is important to ask questions when the tech-speak gets too jargon heavy. If you work in the same industry, you many understand the common jargon. New jargon may need explanation. Let the techie know what is understood by mere mortals and what is not. Use active listening to repeat back what you heard and ask for correction.


DILBERT © 2010 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Get to simple concepts to avoid getting lost in the weeds

Truth: Part of what makes a technical genius a technical genius is the ability to work at the detail level. When it goes too far, techies may get lost in the weeds of unnecessary detail. That can be a challenge for marketers tasked with uncovering the conceptual level to create story hooks.

Tip: Ask questions that invite broad overviews, limited answers and summary statements. Example: What are the top three things that are most important about how this software is architected?


DILBERT © 1989 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Gain perspective and dig for the unique factors

Truth: Technical talent can be so focused on creating specific technical capabilities that they lose sight of the significance of the technical accomplishments. Unless asked, they may not communicate what is absolutely unique.

Tip: Ask questions to determine what is truly unique. Examples: What do our competitors do better technically? How long would it take us to catch up? What are your most important patents? What gets you most excited about the technology?


DILBERT © 2007 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Discuss the applications

Truth: In the end, the only thing that matters is what the technology does for the customer. If the application of that technology is low value and there are better ways to solve the problem, the technology is useless. This concept can sometimes be overlooked by a techie and make it necessary to guide conversations toward applications versus technical abilities.

Tip: Ask questions that tie to real world use and the technology’s place in the market. What does it do? How does it do it? Why would I want it? What can customers do now that they could not do before? How does this differ from the way customers have addressed this problem in the past?


DILBERT © 1990 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Back up claims

Truth: If trying too hard, a techie’s attempt at simplification can go overboard and go direct to claims. The techie may attempt to skip the hard part of simplifying their job into layman’s terms and just tell you what it can accomplish. Claims are good. At the same time, they require explanation if they are to hold any marketing weight.

Tip: Ask questions that provide the proof of concept behind the technology. What metrics can we use to prove the capabilities? What claims will be hard to believe? How can we make them believable? Exactly how do you accomplish this?


DILBERT © 2011 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

It takes all types and we need each other. These little truths wrapped in smiles can help create a more joyful communication bridge between the techies and marketers.

A VisiTechian’s Guide to IBC 2015

It’s hard to believe, but there’s less than a month until IBC 2015 (September 10-15). Attracting more than 55,000 attendees from 170 countries, IBC is a must-attend event for players across the media and entertainment ecosystem.

With so much to do and see, VisiTech PR put together seven tips on how to make the best of your IBC experience.

  • Make a plan. With more than 300 of the industry’s top experts speaking and 1,7000 exhibitors, mapping out your day is best. Speaking of maps…
  • Pay attention to the floor plan. The RAI is a big place. To make navigating easy, the floor is broken up by themes – content creation, management or delivery.
  • Charge up before you hit the show floor. Outlets are a commodity.
  • Need to stay connected? There’s free WiFi in the Business Lounge and a few other locations.
  • Get to badge pick up early. Give at least 30 minutes to get through the line, especially if it’s the first day.
  • Take the Tram: It’s free, fast and convenient. Get a pass at any of the info desks.
  • And remember, there is an IBC app.

Are you a seasoned IBC attendee? What tips do you have for first timers?

Net Insight technology enlisted for Denmark TV 2 live sports coverage