4k Live Sport Demand Gains Momentum

Originally viewed as a vehicle for the streaming of VOD content, 4k is rapidly becoming the medium of choice for discerning viewers of live sports action.

Recent examples involve a number of NHL (hockey) and basketball games in 4K live streaming, as well as English Premier League (EPL) also starting to stream live matches in the Ultra HD format.

Further evidence of the growing momentum for live sports 4K is found on a recent Net Insight announcement. The company has been selected by a leading global service provider for a new arena contribution network. Net Insight’s media transport solution will connect 20 stadiums over optical fiber to enable 4k and HD broadcasts.

You can read more about this announcement here.