Digital Cinema News from NAB 2015

The digital media and digital cinema industry is always on the lookout for solutions that both improve the experience for the consumer, and simplify the production and post-production workflow for industry pros. At this year’s NAB, Fraunhofer Digital Cinema (booth #C8931) revealed the latest technology developments that meet this need:

The first test shoot for its light-field technology for moving pictures

Fraunhofer IIS is presenting the first live-action test shoot using its light-field media production system. In a joint project with the Stuttgart Media University, Fraunhofer is showcasing how moviemakers can use the multi-camera system to bring the creative possibilities typically only possible with CGI in post-production to live-action movie production. For more, click here.

New tools for easyDCP

Fraunhofer IIS is presenting new tools and features for its easyDCP suite 3.2. These include features to ensure easy and correct handling of DCPs and IMPs, an asset management tool and hybrid JPEG 2000 encoding. Learn more here.

The first integration of lightweight coding technology LICI

As the demand for ultra HD/4K content grows, post-production and broadcast pros are challenged to efficiently transport video over available infrastructures. Fraunhofer IIS’ lightweight coding technology (LICI) addresses this by adjusting video ­streams to the available infrastructure and bandwidth without sacrificing quality. To bring this technology to the market, Fraunhofer IIS announced its integration into IHSE’s KVM extender. To learn more, check out the news release.

To keep up with NAB news, visit our blog and news release section or follow us on Twitter and LinkedIn!

Spring Showers Bring out NAB Followers

Spring has officially begun, meaning NAB is just around the corner. With less than four weeks to go until thousands of broadcast professionals flock to Las Vegas, the VisiTech PR team is reading stories and talking to media and analysts about what we can expect at this year’s show. Based on what we’ve heard and seen, there will once again be something for everyone. Here’s just a snapshot of things to get excited about at NAB 2015:

Check out VisiTech PR’s Selected Buzz on the NAB Show for more stories on what’s hot at NAB this year.

Looking Ahead: Digital Cinema and Media in 2015

Doesn’t it seem like yesterday when we were popping in a VHS or sitting in a movie theater where the film was actually rolling? Or it may be around a decade ago (give or take)…but who’s keeping count?

Much has changed in digital media and cinema over the years. There have been major advances at every step of the process, from production, to postproduction, to distribution to exhibition. But, what’s on the horizon for 2015? Here is a quick look into what’s next for the industry.

This is just a quick sample of what’s out there. Who else are you following and what do you see in the future for digital media and cinema?