Companies Significantly Underestimating Their Mobile Printing Potential

Cortado surveyed consumers and corporate employees on their requirements for, and experience with mobile printing via smartphones and tablets

(BERLIN/DENVER, October 21, 2014) Enterprise mobility expert Cortado surveyed 200 consumers as well as 200 business users and IT managers in two separate polls in May 2014. Respondents were asked about their requirements for, and experience with printing via mobile devices.

The results provide a thought-provoking insight into the current state of mobile printing for both private individuals as well as in a corporate context.

One important result of the survey: While 92 percent of all consumers surveyed want to print with their smartphone or tablet and 73 percent have already done so with their own printer, so far only 17 percent have printed from a mobile device to a corporate printer.

65 percent of surveyed consumers consider mobile printing as an improvement to their way of working. On the other hand, 63 percent of business users and IT managers still consider mobile printing as an unimportant option.

Other interesting findings:

– Smartphones and tablets are rarely provided by the company, most are privately owned.

– Printing still is common in the home with almost all users owning a printer privately.

– The desire to print via mobile device is even more important for consumers than mobile access to cloud storage.

–  iOS users know and prefer AirPrint™ as a printing solution – Android users are less loyal to Google Cloud Print™.

–  AirPrint™ is also well known amongst business users.

– An important requirement for companies is that their printers are enabled for mobile printing based on Active Directory rights.

About Cortado
Cortado – formerly ThinPrint – has delivered solutions for the modern working world since 1999. Enterprise mobility, printing, virtualization and BYOD are the main focus of the company. Cortado combines innovative devices such as smartphones and tablets with the customary requirements of office work, in teams and beyond space and system boundaries.

Easy for users, innovative, reliable, and with a high return on investment. These are the distinguishing features of Cortado products. No other company focuses so much on the issue of consumerization. By constantly evaluating feedback from users of its free cloud services available in all major app stores, Cortado continuously improves its products. These foundations allow Cortado to optimally implement an enterprise mobility strategy for businesses of all sizes.

Cortado established itself internationally with ThinPrint, the leading printer virtualization technology, which is used in 116 countries by thousands of companies. Even the biggest customers of Citrix XenApp and Microsoft Remote Desktop Services rely on ThinPrint. Via a long-term OEM partnership, VMware integrates ThinPrint technology.

The advantages of printer virtualization will only increase, also for cloud providers and in networks with physical desktops. Results are significant cost savings, immensely reduced helpdesk requests and noticeably more satisfied employees.

Over 20,000 enterprise customers with 5 up to 150,000 employees, as well as hundreds of thousands of individual users worldwide rely on Cortado solutions. As an internationally operating company, and founder of the Cloud Printing Alliance, Cortado employs over 220 highly skilled employees at its headquarters in Berlin, Germany and in its branch offices in the United States, the UK, Australia, France and Japan. Cortado was a winner of the 2013 and 2014 Great Place to Work® competition and is named as one of the “Best Employers in Berlin-Brandenburg”.