Deutsche Telekom ICSS http://www.telekom-icss.com and DIMOCO Messaging http://www.dimoco.eu today announced their partnership in the Application-to-Person (A2P) SMS business. With a contractual framework affording direct connection to Deutsche Telekom’s network, DIMOCO Messaging clients can now quickly, directly and reliably reach 156 million mobile consumers via A2P messaging in 50 countries across the globe.
DIMOCO Messaging powers communications between companies and consumers through their preferred SMS channel. Leveraging direct connectivity to Deutsche Telekom ICSS, DIMOCO Messaging’s A2P solutions play a significant role in bringing simplification and efficiency to consumer communications. Marketing campaigns, user authentication as well as alerts and reminders are just a few examples of what is possible in the A2P market.
This deal comes at a time when the A2P market has become increasingly central to the SMS landscape. A2P’s percentage of overall worldwide SMS traffic has skyrocketed from 11.7 percent in 2010 to 22.4 percent in 2015 and opened new business possibilities. Not ending there, the number of A2P messages is expected to reach 1.76 trillion annually by 2018, according to Portio Research. In addition, the value of the global A2P messaging market is projected to increase from $55 billion in 2015 to $60 billion by 2020, as Juniper Research reports.
“DIMOCO Messaging continues to strengthen its position on the international A2P mobile messaging market”, says Mathias Höllerl, DIMOCO Messaging Managing Director. “We see an increasing demand for communication solutions from our clients that require fast and reliable message delivery. The partnership with Deutsche Telekom ICSS reaffirms the high level of trust in our company among major international players and allows us to expand our offering and fulfill clients’ requirements for mission-critical and time-sensitive application-to-person (A2P) messaging using the ICSS global footprint. The excellent experience we’ve had in our co-operation with ICSS has resulted in another partnership with their SMS+ solution.”
“We have had a long-lasting business relationship with DIMOCO as a client for our SMX one-way product, which provides SMS termination to a long list of international networks and also includes P2P as well as A2P traffic”, says Gergely Vadas, Head of Mobile World at Deutsche Telekom ICSS. “With our SMS+ transit solution they now receive a solution that perfectly fits DIMOCO’s requirements for providing best-in-class A2P messaging products to their global customers base. Thanks to SMS+ transit DIMOCO obtains added-value in terms of more destinations, higher quality and more flexibility regarding billing.”
With SMS+ transit, DIMOCO can now reach the mobile networks of Deutsche Telekom and its partners as well as its affiliates in Europe and outside of Deutsche Telekom’s footprint through partner networks. This is a complete, high-availability solution from one provider that offers fast, reliable, secure and quality termination of messages.”