Edgeware Adds New Marketing Chief to Executive Team to Drive Transformation of TV Delivery

Edgeware, which provides a unique TV delivery architecture for IP networks, today announced the expansion of its executive team with the addition of Richard Brandon as the chief marketing officer (CMO). Brandon will oversee global marketing strategies and further develop Edgeware’s industry expertise in its mission to make TV amazing again.

Edgeware’s new go-to-market strategy, led by Brandon, will help its customers to build a scalable and cost-effective TV delivery system, take back control of their content delivery and provide an amazing TV experience.

“Edgeware’s consistent year-over-year growth is indicative of the opportunity we have as a company,” said Joachim Roos, CEO at Edgeware. “When it comes to TV delivery over IP networks, ‘good enough’ can no longer be tolerated. We are shaking up the status quo with a new way of thinking that will drive the transformation of TV. Richard’s track record in high-growth tech companies will be an important part of how we communicate that.”

Brandon brings more than thirty years of experience in networking and telecom to Edgeware. He specializes in bringing technology solutions to market with key areas of expertise including company strategy, technology positioning, go-to-market models and marketing. Prior to joining Edgeware, Brandon held the position of vice president of worldwide marketing at Juniper Networks. Previous roles include CMO at Intune Networks, head of service provider solutions marketing in EMEA at Cisco Systems, CMO at MLL Telecom and his role in new service development and product management of network services at British Telecom.

“Re-engineering the TV industry is one of the most exciting things happening in IT today – it is changing the landscape for our customers and all of us as individuals,” said Brandon. “As one of the biggest shifts we’ve seen since the arrival of the Internet, it is very exciting to be part of the team delivering the TV services we have all been hoping for.”

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