How Innovation Will Shape the North American Pay-TV Market

The North American pay-TV industry is the largest and most mature markets in the world. Service providers in the region are leading the way in introducing next-generation features, including 4K (offered by 25 percent), content recommendations (35 percent), and voice control (10 percent).

In this advanced and competitive market, pay-TV providers need to continue innovating to maintain the relevance and adapt to intensifying competition. NAGRA, in partnership with MTM, released a market report entitled “The Pay-TV Innovation Landscape in North America” to map the innovations and strategies that will drive the next phase of growth in the industry.

Among some of the key findings are:

  • App-based OTT pay-TV services and Smart Home solutions were stated as the top-two opportunities to drive growth over the next five years.
  • Providers also taking steps to expand their content offerings, including through adding standalone OTT service
  • Service providers are interested in further monetizing their services through advanced advertising and data services

To learn more about the key findings in the report, visit here.