London-based and globally focused, Lokat is a former journalist with more than 14 years of experience in the PR world. With a wealth of knowledge in the tech space, he’s an expert at communicating complex messages and repackaging them to deliver content in an easily digestible manner. His journalism background assists Lokat in identifying trends that make for on-point PR, excising jargon that can often trickle into copy and ensuring that the most newsworthy elements of any pitch or release are properly presented every time for every VisiTech client. He also knows how to ask the right questions to tease out what treasures can be unearthed for media pitches as well as which links can be made to industry trends.
• BA (Hons) degree in English/Media, De Montfort University
• Postgraduate Diploma in Journalism, De Montfort University
• Passed pre-entry exams, National Council for Training of Journalists (NCTJ), which is the standard qualification required to enter the journalist profession in the United Kingdom.