Net Insight, the leading provider of live, interactive and on-demand media transport, today announces the official launch of Sye, the world’s only true live OTT streaming solution. Sye allows live content to be streamed with frame-accurate synchronization across any type of screen, including linear broadcast TV, with no delay.
“Sye completely revolutionizes the way live OTT content is experienced, and will disrupt and change industry dynamics in a significant way,” said Per Lindgren, senior vice president Live OTT at Net Insight. “It harmonizes live TV to all screens, which for the first time enables real time interactivity and audience engagement, providing new experiences that consumers want to be a part of and are willing to pay for. It also puts service providers back into the OTT value chain with new unique opportunities to generate revenue.”
Traditional OTT platforms suffer from delays in content delivery, ranging from seconds to minutes. This makes true live OTT viewing experiences impossible and forces viewers to log out of social and companion apps, and complementary platforms. As a result, OTT’s promise of social interactivity is broken and the potential for broader audience engagement and interactivity is lost. By harmonizing all content to all screens Sye offers engaging TV experiences that are unprecedented in the industry. This includes live betting, voting and polling, as well as enhanced social and entertainment interactivity. In addition, companies across the entire media ecosystem have the opportunity to “own” the second screen experience by creating compelling second screen content, such as driver cams in motor racing, where the action is in sync across all screens. This enables viewers of live OTT content to have an immersive television experience without missing a beat of the action unfolding 0n the first screen.
Sye has already been successfully road tested by Net Insight customer TATA Communications. The proof of concept test included a transcontinental OTT feed from a motor racing event in Singapore, delivered it to the U.K. with no delay between the live linear broadcast of the race and live stream viewed through an app.
“With OTT viewership growing at a phenomenal rate, making the second screen an extension of the first screen experience for live television has huge potential in activating and engaging audiences in new and exciting ways,” said Fredrik Tumegård, CEO of Net Insight. “Our expertise and innovation in live television, and experience across the entire media industry, enables us to develop game changing solutions such as Sye, which are shaping the future of media and TV experiences.”