PipelineDeals Cuts Sales Time to Close by More Than 40 Percent for Cornerstone Flooring

Sales and account management platform removes complexity and provides optimal path to close to achieve business success

SEATTLE – November 17, 2015 – PipelineDeals, the sales and account management solution for SMBs, today announced Cornerstone Flooring increased its time to close rates by 43 percent in less than a year. PipelineDeals’ cloud-based platform delivers the intelligence and tools to know the next best action in every instance of the sales workflow. With PipelineDeals, Cornerstone Flooring is enhancing sales team performance and productivity while building and growing customer relationships.

PipelineDeals optimized Cornerstone Flooring’s sales workflow by catering to how the company and its sales team work, making staff more apt to use PipelineDeals’ platform than its previous CRM. Unlike other platforms, PipelineDeals delivered the features Cornerstone Flooring required, without the need for special trainings or technical expertise to use or adjust the platform. As a result, Cornerstone Flooring saved valuable time and resources while improving its sales processes.

“The biggest challenge we faced was not knowing where and how to spend our time because of staff not using our previous CRM,” said Kim Hicks, sales administrator, Cornerstone Flooring. “Our past CRM was too complex with too many features. PipelineDeals gave us access to the exact information we needed at our fingertips to take control of our sales process. We communicate better and close deals faster.”

The adoption of PipelineDeals’ platform by Cornerstone Flooring’s staff assured each member of the sales team had the information necessary to effectively drive the sales pipeline. Salespeople always have the right message, at the right moment for the right contact to close a deal. Timely, detailed reports on sales activity empowered managers to better lead and coach sales teams, providing the clarity of when, where and how to provide direction to accelerate the sales process.

“Businesses come in all shapes and sizes, and each needs a sales and account management platform that easily molds to fit their unique needs,” said JP Werlin, CEO and founder of PipelineDeals. “It’s the people, not the technology, that need to come first to optimize the sales process and enable them and the business to achieve their goals.”

To view the Cornerstone Flooring success story detailing the benefits and opportunities provided through PipelineDeals visit here


About PipelineDeals

Founded in 2006, PipelineDeals (www.pipelinedeals.com) provides small to medium-sized businesses with the only sales and account management platform to deliver certainty in every action to start, develop and grow customer relationships. With a focus on service, PipelineDeals seeks to change the way businesses manage their sales pipeline and grow revenue. PipelineDeals boasts more than 4,000 customers in more than 60 countries, was recently named an Inc. 5000 fastest growing company, awarded a top customer satisfaction award by G2 Crowd and named one of Washington’s Best Places to Work by the Puget Sound Business Journal.

For more information, visit www.pipelinedeals.com.


About Cornerstone Flooring

Cornerstone Flooring is the nation’s largest single-source manufacturer and installer of high-performance resinous flooring systems. Their customer base includes Fortune 500 companies in food and beverage, pharmaceutical, aeronautical, industrial, and biotech markets. www.cornerstoneflooring.com


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