PipelineDeals Simplifies 8th Light’s Sales Workflow to Accelerate Business Growth

Easy-to-integrate, easy-to-use cloud-based sales and account management software provides everything 8th Light needs to efficiently drive business relationships forward

SEATTLE – January 28, 2016 – PipelineDeals, the leading provider of cloud-based business relationship software for SMBs, has enabled software consultancy company 8th Light to grow its business by 10 fold in under four years. With PipelineDeals’ expertise, 8th Light has everything it needs to continue to efficiently build business relationships that drive results through an easy-to-use sales and account management offering.

“As an account-based business, we rely on PipelineDeals because it is the only option that has everything we need in one place, and our people are comfortable using it in our day-to-day workflow to manage and build customer relationships,” said Margaret Pagel, vice president of sales at 8th Light. “It only took two minutes for our team to ramp up and begin using PipelineDeals. With the full team onboard and wanting to use the software, we finally have a reliable repository of everything needed to efficiently manage our sales pipeline, from leads, to client account data and the critical technical information for projects.”

PipelineDeals enhances 8th Light’s sales workflow by eliminating the complexity that came with its previous CRM, which offered too many unnecessary bells and whistles and lacked many of the features the company required. Catering to how SMBs and their sales teams work, PipelineDeals provides only the features 8th Light needs and is easily customized without special training or expertise. This assures 8th Light has a clear view of the sales pipeline, and each staff member always has the right message, for the right contact at any stage of the sales lifecycle to close more deals faster.

With PipelineDeals, 8th Light has the insights into their pipeline to easily determine where and when to allocate resources. The addition of custom fields on estimated revenue and length of engagement helps prioritize leads. Additionally, new fields that list assignments of how many staff and which offices needed to close the deal help streamline the sales process. By increasing sales productivity and performance with PipelineDeals, 8th Light grew from 10 to 100 employees in four geographies in just four years.

“Businesses need the right technology and expertise to find the best and most focused path to success,” said JP Werlin, CEO and founder of PipelineDeals. “PipelineDeals provides a clear map to guide SMBs to drive business relationships forward to achieve their goals.”

To view the full 8th Light success story visit https://www.pipelinedeals.com/customers_8thlight_demo

About PipelineDeals

Founded in 2006, PipelineDeals (www.pipelinedeals.com) provides small to medium-sized businesses with the only sales and account management platform to deliver certainty in every action to start, develop and grow customer relationships. With a focus on service, PipelineDeals seeks to change the way businesses manage their sales pipeline and grow revenue. PipelineDeals boasts more than 4,000 customers in more than 60 countries, was recently named an Inc. 5000 fastest growing company, awarded a top customer satisfaction award by G2 Crowd and named one of Washington’s Best Places to Work by the Puget Sound Business Journal.

About 8th Light

8th Light is a custom software consultancy headquartered in Chicago with offices in London, Los Angeles, and New York City. Dedicated to crafting software that is beautiful, durable, and shows pride in workmanship, the company hires exclusively through an internal apprenticeship program. 8th Light also hosts the annual Software Craftsmanship North America (SCNA) conference.


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