Creative and Thorough Approach
If you build it, we will make them come. We are creative and thorough in our approach to product launches. Each plan is thoroughly researched to consider the broad industry view and your prospects’ perceptions and preferences.
Using our expertise as industry specialists, we provide an industry feedback loop and will collaborate with you on product communication strategy, messaging and relevant brand connotations to make sure your product is well received.
Soliciting Influencer Support
Preparation is key with influencer support from industry analysts and customers creating the foundation for a successful launch. A product reviews program will be professionally managed to optimize product adoption and credibility. Product awards will also be sought in order to gain product preference.
VisiTech PR will execute a high-profile product launch to the appropriate mediums in order to generate product awareness to the appropriate target market. Depending on the launch strategy, the launch may include a trade show media campaign or press tour. In the end, the goal is to create news coverage and associate the product with the relevant trends and industry issues.