Shannon Paulk
Claims To Fame
I started my career in NYC, working for some of the largest agencies in the world, including Weber Shandwick and LBi. So as the song says, I made it in NYC so I can make it anywhere.
I am a team player down to my inner core. At VisiTech PR, we run our accounts like well-oiled machines in a team-based structure that really works. It helps me to identify opportunities to jump in and make team contributions to drive progress.
Trust isn’t given in PR, it’s earned. I work to earn mine and have great professional relationships as a result.
I have a knack for both creating strategies and diving into detail for clients to uncover compelling stories.
Super Powers
I’m the fairy godmother of strategic guidance for clients.
I enjoy being in the driver’s seat; I like to get things done (and have fun at the same time). That’s why I enjoy driving the CoreStory methodology at VisiTech PR; it’s easy to put strategy on the back burner, when really it is the number one thing needed to succeed.
I have the ability to stay calm in any situation.
Geek Factors
My dog is a (retired) famous model.
I was a biology major for three years in college, I love to learn. That’s why I got into BtoB PR; it’s challenging and I learn something new everyday.
I’m half left-brained and half right-brained, the best of both worlds.
Unsolicited Advice
Sometimes the people closest to company messaging need to take a step back in order to achieve strategic enlightenment. That’s what we’re here for, let us enlighten you!
The Required Credentials
I have two Bachelor of Arts degrees, one in journalism and one in communication.