Shoreline supports U.S. EMV migration with card personalization and SaaS picture services

Austin, September 22, 2014 – Shoreline, a Gemalto company, is reinforcing its portfolio of personalization services to offer the AllAboutMe picture card solution to accompany the ramp-up of EMV migration in the U.S. Leveraging the card customization in software-as-a-service (SaaS) mode from Gemalto, Shoreline will provide a one-stop service for personalization and order fulfillment in the region. The solution, which offers cardholders abilities to interactively customize their card designs has already achieved average increases of 54% in card activation and 68% in card usage through 230 successful deployments worldwide.

According to Aite Group, 70% of credit cards and 41% of debit cards in the U.S. will be EMV enabled by end of 2015. Addressing this major transition, Shoreline’s AllAboutMe is now a complete end-to-end offer tailored to US customers’ needs and delivered right to their doorsteps. Its ease of deployment and user friendly approach makes it a simple solution for financial institutions to enhance customer engagement and brand awareness.

Financial institutions deploying AllAboutMe tap into the important social and viral marketing channels by easily introducing ways for customers to share their card creations online. Existing deployments suggest every time a bank customer posts their card image on popular social channels, an average of 3.5 people click the link that directs them to the bank site where they can design a card of their own. The tool, which allows the cardholder to choose from a financial institution’s image library or use a personal picture, also incorporates an automated image checking to protect the bank’s image before final acceptance.

“Shoreline has been providing card personalization solutions to the U.S. financial industry for more than 25 years and our strong experience will benefit our customers as they transition to EMV,” said Bertrand Knopf, Senior Vice President of Secure Transactions for North America at Gemalto. “As part of the Gemalto network of personalization bureaus in the U.S, which creates one of the largest footprints in North America, Shoreline provides a local service to banks as they issue their customers EMV payment cards. The AllAboutMe solution creates an emotional bond between the bank and its cardholders which drives top-of-wallet preference and boosts new customer acquisition and retention.

About Shoreline

Shoreline, a Gemalto Company, has been offering card personalization solutions and assistance to the financial industry for more than 25 years. Specializing in ATM/debit/credit card production, personalization and fulfillment for community banks and credit unions, Shoreline is dedicated to providing a personal touch and superior customer service while remaining on the cutting edge of technology in the payment card industry. Shoreline is part of the Gemalto network of personalization bureaus in the US, which has one of the largest footprints in North America.

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About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2013 annual revenues of €2.4 billion and more than 12,000 employees operating out of 85 offices and 25 research and software development centers, located in 44 countries.

We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto delivers on their expanding needs for personal mobile services, payment security, authenticated cloud access, identity and privacy protection, eHealthcare and eGovernment efficiency, convenient ticketing and dependable machine-to-machine (M2M) applications. We develop secure embedded software and secure products which we design and personalize. Our platforms and services manage these products, the confidential data they contain and the trusted end-user services made possible.

Our innovations enable our clients to offer trusted and convenient digital services to billions of individuals.  Gemalto thrives with the growing number of people using its solutions to interact with the digital and wireless world.

For more information visit, or follow @gemalto on Twitter.

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