Last week, we shared five things that will likely be announced at Mobile World Congress. As we get closer to March, we’re also excited about the topics that will be discussed at the show by industry leaders. Sure, there will be discussions on wearables, personalizing the consumer’s connected experience and mobile security, however we’re most looking forward to these hot topics:
- Spectrum – Between the U.S. FCC spectrum auctions and the outcomes from WRC 15, we’re in for some interesting developments that will reshape the industry. Don’t miss “The Seismic Spectrum Shake-Up” on March 2 at 2 p.m. to learn more.
- Mobile Retail – With the explosion of mobile payments in 2014, 2015 will be about driving customer loyalty through Online, mobile, in-store and offline experiences. The “Mobile Retail: Delivering Contextual Experiences to Drive Loyalty & Spend” session on March 3 at 4 p.m. will discuss this further.
- 5G – We’ve heard about 5G for a while now, but where is it going and how will it be used? March 4 is the day to hear some thoughts on this during the “5G Requirements” session at 2 p.m. and the “5G Services” session at 3:15 p.m.
What sessions are you most excited to attend?