The rapidly growing market for media streaming is throwing up many challenges for operators and content owners to deliver OTT TV across multiple application and streaming, particularly with content owners currently having to produce and store identical content in a slightly different formats.
A milestone has been reached in finding a solution following the recent meeting of the Motion Picture Expert Group (MPEG) where a specification for the Common Media Application Format (CMAF) was agreed.
The new CMAF specification will eliminate that effort and at the same time improve overall interoperability and efficiency for content delivery networks (CDNs) with the ultimate result that viewers will enjoy an OTT even better experience.
The move to the new CMAF standard is anticipated to be swift as evidenced by leading industry players, including Edgeware, announcing support for the new format. You can read more here.