VR Awareness Low as Big Hitters Set to Enter the Market

According to a new survey and report, the majority of US citizens are unable to explain virtual reality. Yet, they’re willing to spend up to $300 on a VR headset. The report outlines half cannot actually name a single brand behind the technology.

Awareness of virtual reality could receive a big boost soon following the announcements from two big hitters.

Sky TV is set to release a range of content compatible with iOS and Android mobile devices.

Meanwhile, Microsoft has released its software development kit (SDK) for HoloLens, which it claims to be the first fully self-contained, holographic computer, enabling users to interact with high?definition holograms in their own world.

How many VR vendors can you name today?